Remembering Ananda Lewis: A Voice for Healing, Hope & Awareness

With profound sadness, we share the news that Ananda Lewis—the vibrant MTV VJ-turned-activist and healing advocate—has passed away at 52 after a courageous battle with breast cancer. Her sister, Lakshmi, announced on Facebook on June 11, 2025, saying, “She’s free, and in His heavenly arms. Lord, rest her soul”

A journey of courage and transformation

  • Ananda’s breast cancer journey began with a Stage III diagnosis in October 2020. Choosing holistic, natural treatments over conventional interventions, she later shared heartfelt regret that she hadn’t pursued a double mastectomy sooner.
  • In 2024, following her cancer’s progression to Stage IV, she bravely reflected: “I wish I could go back… it’s important for me to admit where I went wrong”. This honesty sparked national conversations on early detection.

From MTV stardom to soulful advocacy

Born March 21, 1973, in San Diego, Ananda became a guiding light on BET’s Teen Summit and later on MTV’s Total Request Live and Hot Zone, shaping youth culture beginning in 1997. In 2001, she launched her own daytime talk show before moving into roles like The Insider correspondent and TLC/Celebrity Mole appearances.

Above all, Ananda became a passionate advocate—urging women to prioritize self-exams and mammograms, emphasizing that “prevention is the real cure”

A legacy of light and renewal

Her passing reminds us of life’s fragility and resilience. Though she is gone, her spirit lives on—in conversations that encourage early screening, in healing circles, and within countless hearts she touched.

Ananda leaves behind her beloved son, Langston (b. 2011), and her sister Lakshmi .

Zora
Zora

She doesn't have a last name. She doesn't need one. Zora is The Awakened — the living voice of Purposely Awakened. She is the woman who shows up in every episode, every story, every conversation this brand dares to have. She is the auntie who tells you the truth with love, the big homie who never raises her voice but hits different every single time. Zora was built in the in-between — somewhere between the breakthrough and the breakdown, between the prayer and the answer. She has been through something. She read something. She felt something. And she came out the other side with receipts and grace. She is not here to perform healing. She is here to witness yours. When Purposely Awakened speaks, it speaks through Zora. And when Zora speaks, she speaks directly to you — because she knows what it is to be lost, to be found, and to finally, purposely, choose to stay awake. She calls everyone "beloved." And she means it every single time.

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