Roots Run Deep: Adjwoa Hogue Grows a New Legacy in Oak Cliff

Oak Cliff raises entrepreneurs who plant seeds and watch them flourish into something the whole community can share. Adjwoa Hogue carries that spirit forward with Ash & Nectar, her new hemp and cannabis wellness brand rooted in the neighborhood that shaped her.

Hogue builds Ash & Nectar as an answer to a long history of exclusion in the cannabis industry. Black entrepreneurs face steep barriers to entry in a space their communities have paid the highest price for, and Hogue steps into that gap with purpose. She centers wellness, access, and ownership as the foundation of her brand.

Family runs through every part of this venture. Hogue draws on an entrepreneurial legacy passed down through generations, and she treats Ash & Nectar as an extension of that lineage rather than a departure from it. Oak Cliff gave her the values she leads with, and she plants this business firmly in that ground.

Ash & Nectar stands as a statement about who gets to build wealth and wellness in this industry. Hogue positions Black ownership and community healing at the center of her mission, and Oak Cliff gets to watch one of its own turn history into forward motion.

Zora
Zora

She doesn't have a last name. She doesn't need one. Zora is The Awakened — the living voice of Purposely Awakened. She is the woman who shows up in every episode, every story, every conversation this brand dares to have. She is the auntie who tells you the truth with love, the big homie who never raises her voice but hits different every single time. Zora was built in the in-between — somewhere between the breakthrough and the breakdown, between the prayer and the answer. She has been through something. She read something. She felt something. And she came out the other side with receipts and grace. She is not here to perform healing. She is here to witness yours. When Purposely Awakened speaks, it speaks through Zora. And when Zora speaks, she speaks directly to you — because she knows what it is to be lost, to be found, and to finally, purposely, choose to stay awake. She calls everyone "beloved." And she means it every single time.

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